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Author: Henry J Gambino
Number of Pages: 356
ISBN: 1562532626
Cover: Paperback
Providing your customers with the highest quality services is but one important aspect of making your salon a moneymaker. The other part is ensuring that you get out a variety of clear and compelling messages about what wonderful products and services you have to offer. This guide helps you do just that by offering complete coverage of the theoretical aspects of marketing and advertising, as well as essential how-to information on developing advertising and marketing plans and materials.
Features:
-The "whats" and "hows" of marketing, specifically for the salon business
-Marketing basics to developing an effective marketing plan and implementing it for maximum results
-Tips on marketing efforts from salon professionals
-Legal and ethical issues, how to work with creative sources, the importance of image in marketing, the concept of positioning and more
Benefits
- the what''s and how''s of marketing, specifically for the salon
- marketing basics to developing and implementing for maximum results
- numerous tips on marketing efforts from salon professionals
- discusses legal and ethical issues, working with creative sources, image in marketing, the concept of positioning and more
Table of contents
Marketing Basics. Marketing Information. The Marketing Plan. Computerizing the Salon. Product. Pricing. Place. Promotion. Marketing Communications. Fundamentals of Design. Fundamentals of Production. Advertising. Direct Marketing. Sales Promotion and Public Relations. Glossary. Index.
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