Author: Nicola Jenkins

Number of Pages: 225

ISBN: 0340876794

Cover: Paperback

An invaluable resource for students and qualified complementary therapists alike, this book covers the key business and practice management components of ITEC and NVQ qualifications in therapeutic disciplines. It is essential reading for anyone considering setting up their own complementary therapies business.

Areas covered include:

• New and forthcoming legislation affecting the business
• Different methods of working and their pros and cons
• Drawing up a business plan
• Conducting a market research
• Producing effective promotional material
• Dealing with difficult clients
• Hints and tips in managing finances effectively
• Building your business after the initial launch and keeping it healthy
• Key marketing and business terminology, and how to to apply these ideas effectively