This textbook has been written to closely match the revised 2007 BTEC National Business specification. Simple and easy to use, this book is designed to provide you with the skills and knowledge needed to help you gain your BTEC National Qualification
BTEC National Book 1 contains:
Comprehensive coverage of all four core units for BTEC National Certificate and Diploma in Business, plus coverage of five additional specialist units
Units closely mapped to the 2007 specification, so you'll find it easy to follow your qualificiation
Engaging text design presenting content in a lively and accessible way, allowing easy navigation through units
Throughout the book there are features designed to help you develop your knowledge and understanding:
Learning Objectives matching the learning outcomes of the specification
Grading Criteria at the beginning of each unit, identifying achievement levels
Individual and group Activities that are linked to the grading criteria and help you understand the topics, through answering questions
A variety of well-structured Case Studies enabling you to apply theoretical principles to real-life situations
Information Points directing you towards resources for further reading and research
Remember Boxes containing helpful hints, tips and advice
Progress Checks providing a list of quick questions and enabling you to quickly identify any weak areas of understanding
Written in a clear and friendly style, this book is indispensable for those studying the BTEC National Certificate or Diploma in BTEC National Business
Contents
Introduction
Features of this book
Acknowledgements
Core Units
Exploring business activity
Investigating Business resources
Introduction to marketing
Effective people, communication and information
Specialist Units
Introduction to accounting
Exploring creative product promotion
Human resource management
Introduction to the internet and e-business
Starting a small business
Glossary
Index
