Authors: Ruth Langley

Number of Pages: 178

Publication Date: 2007

ISBN13: 9781844807482

Cover: Paperback

"Do you want to know the secrets of how to retail to every client? Every beauty professional should own this.......it's a sales bible" - Leighton Denny

Now is the time to change they way you see selling in your salon.

The UK Beauty market is worth over £1.5 billion a year, yet all too often salon owners and employees are missing out on the opportunity to grab a piece of the action simply through lack of sales knowledge and skills. Salon sales success is not an accident, nor is it a complex procedure. It is created by deliberate ways of thinking and acting: the market is ready and waiting to be tapped.

National award winning Salon Director and Sales Coach Ruth Langley draws on her years of hands-on experience in this new and inspirational text on selling techniques, suitable for those working in the beauty therapy, hairdressing, nails and spa industries. Packed with anecdotes, exercises and tips, Beautiful Selling is aimed at therapists of all levels of experience and will provide you with the confidence as well as the practical and psychological tool s you need to become a dazzling sales person. Revolutionise the performance of your business and guarantee customer loyalty for life.

Features

• Real life examples from the salon
• Easy-to-understand diagrams
• Quick reminder boxes to jog your memory
• Exercises to try at the end of each chapter
• Personal Prescription Guide ? create and print your own sales tool to use in the salon